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Four thousand years of living in a hostile environment taught the Tuareg that the will to survive with dignity intact is stronger than any external threat. Bombino puts that sentiment to music, writes its anthem, and gives it a life of its own. He is known as being emblematic of the next generation of Tuareg, a new voice of the Sahara and Sahel, fusing traditional Berber rhythms with the energy of rock and roll and songs about peace. After years of drought, rebellion, and tyranny, Bombino extols his audience to remember who they are, but also realize who they can be.
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Bombino’s life and travels have exposed him to the problems facing his people. He has taken on the mission of helping the Tuareg community achieve equal rights, peace, maintain their rich cultural heritage and promote education. He is an advocate for teaching children the Tuareg language of Tamasheq, the local Haoussa language as well as French and Arabic, all of which he speaks fluently. “We fought for our rights,” remarks Bombino, “but we have seen that guns are not the solution. We need to change our system. Our children must go to school and learn about their Tuareg identity.”